One Company: Two Names
08.10.2018 The UW Provision Legacy
Many people know about the retail store from UW Provision in Middleton, The Meat Market. Not so many people know about their second location in Sun Prairie, Local Source Foods. And even fewer people know that they are both from UW Provision.
So why is there two retail stores with two completely different names?
Steve Kalscheur shared with us his thoughts behind the two different stores-
“UWP doesn’t mean anything to anyone in Ohio, Florida, New York. When you look at the Local Source logo you see it’s the midwestern states- local source foods, we’re local stuff from the midwest.”
The company has consistently been expanding since they started back in 1958, when they added a new store Steve was thinking about the future. He explained that when the company expands further, a lot of sales will be online. He wanted people to know exactly what they do as soon as you see the name. They provide locally sourced foods. That way, you don’t need to know who UW Provision is or what they do, you see the name and you instantly know.
UW Provision has become one of the largest food distributors in the midwest.
UWP buys meat from packers in the midwest- mostly in Wisconsin, Iowa, and Illinois- they cut and process it and sell the raw materials to other local processors. For example, Lake Geneva Brats- some of the best selling brats they have- UWP provides the raw material, Lake Geneva makes it into brats, and UWP buys it back to sell it in their stores and to other places they deliver to. “We like to concentrate on promoting our customers handcrafted specialty products.”
Everything happens right here in the midwest; in an article from the Wi State Journal back in 2011 Steve said, “The way I look at it, we have to have an answer to keep Costco, Walmart, Sam’s, all those guys, from putting the local grocers out of business.” And they have been doing a great job, offering high- quality products at competitive prices.
Even though UW Provision has continued to grow they have never lost sight of their roots. Local Source Foods and the Meat Market are the one-stop-shop if you’re a restaurant owner looking to stock up, a mom cooking looking to cook up a great meal for her kids, or everywhere in between. The most important thing to us is to save you time shopping so you can spend more time doing what’s really important.
Come in today, or check out our website to see our weekly specials!
(Not a special this week), but these are our bacon wrapped stuffed chicken breasts that are absolutely to die for. 10/10 recommend!!!